The funny thing is that, whenever I approach a foreign gallery directly I'm never successful. I get a rejection mail at best. Successful exhibition opportunities come from galleries that get in touch with me. Thanks to the world wide web.
|Misty Passage, oil on panel, 19.7" x 59.1"|
Let me tell you about my cyber empire. It has four interacting elements. Sounds like I'm an expert, eh? In reality it slowly grew by trial and error. By regularly posting a new article on my blog or a new clip on my YouTube channel I hope to draw visitors to my website (www.paintingskies.com), where they can find information about my work, buy a video or even a painting.
In the previous article about the artist as a marketeer (September 5, 2016) I mentioned the importance of collecting email addresses and sending a newsletter. Every time I want people to know I posted a new video on YouTube, or new paintings on my website I send out a newsletter. Because I've been collecting email addresses for years it reaches thousands of subscribers. A newsletter always generates traffic on either the YouTube channel, the blog or the website. (By the way: if you want to subscribe to my newsletter, please send me an email at firstname.lastname@example.org.)
Let me emphasize this is not some sort of standard recipe for success. It's just how I've done it and it works. It didn't make me a millionaire, but it sure helps keeping the ship afloat. And it connects me to people all over the world, who respond to my videos, ask me questions or just want to compliment me on my painting. Love it.
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